Chris Borokowski wrote:
> As a designer or any other employee, you're a mercenary. Your job  
> is to
> adopt the values of your audience and create for them.

Speak for yourself. :-) Being a mercenary is not the same as being a  
professional.

I, for one, will not adopt my audience's, boss's, or client's values  
if they conflict with my own personal values. I try to work with  
clients who are classy enough to be in synch with my values so I  
don't have to face such a dilemma. My company has even (twice)  
declined to talk to potential clients whose values were opposed to  
our own. We are human beings, after all, who have to sleep at night  
and tell our friends and family about what we do.

You probably/hopefully meant "values" as less of a moral/ethical  
issue and more of an empathy issue, but all the same it's troubling  
to be urged to be a mercenary.

-Cf

Christopher Fahey
____________________________
Behavior
biz: http://www.behaviordesign.com
me: http://www.graphpaper.com


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