I totally agree with what Jay Kumar is saying, that suddenly so many
companies are offering usability that it's getting unreal.

It also quickly becomes obvious that these companies do not know what they
are talking about when they start to refer to "Usability Test" as "User
Acceptance Test (UAT)", which to them basically involves giving the
prototype to users to use, and get them to write down their comments, and
fill in a likert scale survey to rate how good it is. There is no moderator,
no actual test, no asking of users to find out their motivations etc..

As for UT being offered for 49.99, which company is actually doing that?
It'll be interesting to find out...
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