Robert Reimann kirjoitti 10.11.2007 kello 20:58:

>    * Our next retreat will be in November 2007—the end of this month.
> We're writing now to share our plans and get your input.

A question-built-in-a-rant follows,

I don't know if this should be in the agenda for IxDA (what do you  
think?) ... but many developers and most of the media still don't know  
what designing for behavior is.

They don't even know that 1) such craft is necessary or 2) it exists.  
Inter... what?! They understand what they can look and/or feel (=  
atoms, pixels, sometimes code), but they don't know that for digital  
products that's not the whole story.

Hopefully during year 2008, if some company introduces a product that  
has behaves exceptionally well, at least some journalists would  
mention (explicitly) that the product behaves exceptionally well; not  
(only) its form, its marketing, its hype, the look&feel, "ease of  
use", feature set, fanboy crowd, "revolutionary GUI", platforms or  
business alliances, but the _behavior_ of the product is exceptionally  
good. Polite, considerate, fudgable, empowering and so on.

Really, if you look back to 2007, has there been any mainstream  
stories in the mainstream media that would mention good behavior as  
the main driver for why a product or a service has made a difference?

Best,
Petteri

--
  Petteri Hiisilä
  Senior Interaction Designer
  iXDesign / +358505050123 /
  [EMAIL PROTECTED]

  "Simple is better than complex.
   Complex is better than complicated."
   - Tim Peters

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