On 11/27/07, Mike Scarpiello <[EMAIL PROTECTED]> wrote: > > Do you think analyzing data using tools like Omniture and Coremetrics > should > fall under the user experience umbrella? > > Just wondering.
Good question, Mike. At our consultancy, Web analytics falls under the "online marketing" umbrella, which is separate from the user experience umbrella. Granted, our situation (being a consultancy working on multiple, disparate projects) is different than that of most of our clients, who are mid to large sized organizations concerned with a limited set of Web properties. At these organizations (that actually *have both* analytics and UXP practices) I've typically seen analytics and UXP as distinct units beneath a larger umbrella organization, e.g., e-marketing. In this situation, they tend to work very closely together without one being subordinate to the other. I believe that this is an ideal situation, because while analytics can be a significant source of data for a UXP practice, it's also a significant source of data for other elements of the business. Keeping it under UXP would, in my opinion, unnecessarily limit its scope and capabilities. - Fred ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
