> On Dec 6, 2007, at 5:43 PM, Todd Zaki Warfel wrote:
>>
>> I'm not sure how much faith
>> I would put into people using the site and recording themselves
>> talking about it for usability testing. You will get subjective
>> feedback on what they think about the site, which is good, and watch
>> them use parts of it, which is good, but as far as being able to
>> measure it, well...
>>


I agree with Todd to be skeptical. I disagree, however, that it's  
good to hear what people think about your site - if you're calling  
this a usability study, that is. I would advise against using  
something that ends up asking people to say what they like and don't  
like. Or, at least, don't call it a usability study. Call it a tell- 
me-what-you-think-about-our-site study.

You're going to end up with a serious validity risk.
  - People behave differently than they think (there's lots of  
research to support this, I believe)
  - Explaining what they're doing &/or sharing likes/dislikes changes  
how they behave

An experienced human moderator can set the stage and redirect  
participants to *do* more and *explain* less in a usability session.

Conducting remote usability (screen sharing) with a real moderator  
(phone) can save money and time compared to in-lab testing. Bolt  
Peters and others do this (www.boltpeters.com). Also, I've recently  
conducted some guerilla testing along the RITE approach (http:// 
en.wikipedia.org/wiki/RITE_Method).

craig
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