I also marvel at the wad of catalogs that I have to pry out of my
overstuffed mailbox this time of year. greendimes.com has already jumped
into the junk mail fray with a service that you admittedly pay for, but is
supposed to help reduce the flow as well as plant trees to make up for some
of the waste. They have a few bulleted factoids about the amount of junk
mail generated but I think they could probably use a more engaging
representation of those numbers (but that's just me - I'm a sucker for
visuals that show piles of mail bigger than my house). Another site that
tackles an enviro-issue is reusablebags.com and they have a ticker-style
counter to illustrate just how fast and how many plastic bags pile up. But I
think what is so great about the junk mail idea is that it feels like the
kind of project that any average person can participate in and feel good
about, which isn't always true for some of the environmental solutions that
one sees in a magazine article.

Since this field can be so technology-based, perhaps bringing to light some
of the impact that technology has on the environment would be an interesting
exploration. I've seen folks throw old printers, monitors, computers, etc in
dumpsters - they didn't realize there are options for recycling or donating
equipment like that. So although there are often services or options for
'technology', people I've spoken with either did not know about them or did
not see the value in effort or cost of some of these options. Maybe it's not
necessarily creating new services but instead improving the exposure and
benefits of some of the ideas that are already out there.

Brianna Roberts

On Dec 8, 2007 1:25 PM, Michael Tuminello <[EMAIL PROTECTED]> wrote:

> * define a "big problem" and see what we could do to help fix it - one
> that comes to mind offhand in the holiday season is all the junk mail
> and catalogs that are mailed out.  no one wants them, but it is really
> difficult to avoid. We could somehow make it visible how much waste
> this produces, or try to develop a system that enables people to
> easily and freely opt out, or maybe a site that rates companies on how
> much junk mail they send.
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