Andrei, you did not respond to the one of the key points I was making in the 
original post. That the innovation comes from the interplay of form and 
function, that interplay plays out best if you have strong designers 
representing each perspective. One for function one for form. 

No reasonable sized project has just one person on it doing all of the design 
and coding. You will have a team. With that the case, then you appear to be 
arguing for the Visionary Designer role. The single person who defines the 
entire design and then has folks do the details. 

Continuing with your analogy of Architects: you have a Frank Lloyd Wright with 
the vision and a team of folks behind the scenes doing the detailed designs of 
things so that they can be built. Of course, these folks are broken up into 
specializations. Some are good at the structure items required to build the 
building, others are good at the architectural details, plus all the third 
party contractors it takes etc... So the division of responsibility happens 
under the Visionary.

What I am advocating is the team approach. One person is responsible for the 
functional design another is responsible for the form design. You dived this 
responsibility to create a creative tension. You set it up so these two sides 
have a tug of war with each other. If they have worked together a long time, 
then they will know how to push each other to be better. 

I call the person responsible for the functional design the Interaction 
Designer. I do not want to name the role of the person responsible for the form 
designer. As in past posts, the names for that role have caused issues. I do 
not care what they are called, just what they do; they design the form of the 
application.

To be a good interaction designer, you need to gain the empathy of your users. 
You do this by doing actual research not by reading what someone else has done. 
You need to be able to communicate visually. You need to be able to validate 
your designs. A good designer for the form of the application needs all of 
these as well!

So the difference is not in the skills it is in the roles they play to get the 
job done. The functional designer may never select final typography, but they 
better be able to call the form designer on bad selections. The form designer 
may never write detailed interaction specifications, but they better be able to 
point out a better way to do something if one exists. 

I believe I response to all of your points so I cut out the original message in 
an effort to keep the response short per forum guidelines.  But here is the 
permelink to our reply if I missed something: 
http://www.ixda.org/discuss.php?post=23782#23784



Nick Iozzo
Principal User Experience Architect

tandemseven

847.452.7442 mobile

[EMAIL PROTECTED]
http://www.tandemseven.com/
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