Hi Dan: Good one to be reviewing :)
A few that come to mind: * Poor quality product photos * Product specifications that are too technical and don't make sense to the consumer (as an example, this is true of many mobile phone specifications) * Lack of contextual information like : related products, where to buy, contacting sales for further information, downloading a PDF etc * Inability to filter the search for a specific product i.e. not letting technology do the hard work for the user * Inability to make product comparisons * Hard to find and see the price * Lack of product reviews or ratings * Small fonts (hard to read) Often product information is a reflection of how product specs are written before they are published to the web site. So if these are not designed to reflect user needs in the first place or are inconsistent with other channel presentations - it makes it harder to digest and lead to a sale. Banking and Telcos are 2 example industries where product & services can be difficult to understand in the first place (before being published to web) rgds, Daniel Szuc Principal Usability Consultant www.apogeehk.com T: +852 2581 2166 F: +852 2833 2961 "Usability in Asia" The Usability Kit - www.theusabilitykit.com On 31/12/2007, at 11:27 PM, Dan wrote: > http://www.thedough.co.uk/blog > > > I have recently been reviewing the product information pages of a > number of > different sites and come up with a list of themes which I consider > problematic to the design. I have blogged these themes here > http://www.thedough.co.uk/blog and thought that you guys maybe > interested. > > Can anyone think of any other pitfalls of the Product Detail/ > Information > page, as I am currently working on one now ;-) > > Cheers > > Dan > http://www.thedough.co.uk/blog > ________________________________________________________________ > *Come to IxDA Interaction08 | Savannah* > February 8-10, 2008 in Savannah, GA, USA > Register today: http://interaction08.ixda.org/ > > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... [EMAIL PROTECTED] > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
