Good topic! I'd also add:
- Product zoom images too small (make these as big as humanly possible)
- Hard to tell what fabric/texture/detail is like
- Hard to tell what size the product is (environmental photography or
item in use would be helpful)
- No stock information on product page (I don't want to get 3/4 of
the way through the ordering process only to find out the item's back
ordered for 3 months, or that they don't have black)
- No side-by-side comparison of similar offerings (e.g, cell phone
plans, software versions, digital cameras, car models)
- Cross-sell items are similar, not complementary
- Color names are too artsy (boysenberry? frappucino? mist?)
- Technical terms in descriptions are not linked to glossary
-- Kim
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Kim Bieler Graphic Design
www.kbgd.com
c. 240-476-3129
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