Or they do not understand the significance or potential of what they do. I recently met some folks at a box factory. They design cardboard boxes to be manufactured. The staff was home grown - completely trained on the job, in house. They were masters of the medium and the craft. What they were lacking was the vision and theory. This is the opposite of what Dave Malouf described recently. They had essentially an entire carrier of studio work, with no real fundamentals. I could not help but think of the potential for that staff - and in fact the company had they the background and vision to push that medium.
Mark On Jan 17, 2008, at 4:27 PM, Paul Eisen wrote: > Adrian replied: > I think those folk know that they're doing design. They just don't > know how to do it well. > > Well, sort of. Where the objective of the design is purely one of > implementing functionality, the UI design and the whole associated > user > experience is relegated to an unpredictable side effect. Fortunately > this is no longer the case in most domains. > > > Paul Eisen > Principal User Experience Architect > tandemseven > ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
