I no longer have access to the data, unfortunately, but we did find the Logo was in the "healthy" range for the heaviest banner clicks. It wasn't #1, but it was in the top 5 of 9-10.
I recall several studies watching folks move around the portal and the logo was one of the favorite ways to get back home. One caveat I would add is that for some people in our portal, the Home page wasn't terribly valuable to them, so they rarely needed to go there, once they left. Also, our portal was everyone's default home page. Therefore, some folks would close and open their browser to get Home, and many more would use a bookmark to get back. When asked if they saw the Home link, most folks did (it was the first link in a prominent tab navigation, and was the only one with an icon), just didn't think they needed it. It's been a few months since I left, so I'm going on memory a bit. Bryan http://www.bryanminihan.com -----Original Message----- From: Paul Eisen [mailto:[EMAIL PROTECTED] Sent: Sunday, February 03, 2008 3:34 PM To: Bryan Minihan; [EMAIL PROTECTED] Subject: RE: [IxDA Discuss] "home" links Bryan, These results are quite interesting; thanks for sharing. You mentioned, "We found the Home link was the least clicked link in the banner, with something like less than 1-2% of clicks for the entire banner (the primary nav consisted of about 9-10 visible links, with several popup menus of 5-10 items each)." I'm curious about the relative use of the Home link in the banner compared with the logo itself. Do you have any data to share about this comparison? Paul Eisen Principal User Experience Architect tandemseven 416.840.4447 office/mobile [EMAIL PROTECTED] http://www.tandemseven.com ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
