I would guess that is because it doesn't always mean much. For instance... many of our regular users never turn their computers off... and in fact will "be on" as much as 18 hours between any real activity.
If you think about what is really happening with web sites, users are not 'going' to your site, they are downloading pages of content and data. Lots can happen in the office or home between page request. They can go to lunch, get coffee... take a nap. None of that speaks to any sort of worhthwhile engagement metric. Mark On Friday, February 15, 2008, at 01:23PM, "Catriona Lohan-Conway" <[EMAIL PROTECTED]> wrote: >Apologies for the cross posting. > >Hi all... > >I have been developing a competitive analysis for some clients >competitor sites and the one metric the client keep asking for is how >long do user spend on my competitors sites. I have searched but I >haven't found this feature as an option on the free metrics sites >like Alexa, Quantcast etc. > >There is a Comscore, whom I have a call into, but it's expensive and >maybe more than I need but wondering if there a more affordable >instant gratification solution I can propose to my client? > >All ideas appreciated. > >Thanks > >CatrĂona > >__________________________ >CatrĂona Lohan-Conway >User Experience Architect >917 405 5127 >[EMAIL PROTECTED] > > > > ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
