Coolest: transparent IM over interactive TV.

Effective: we redesigned bankrate.com a few years ago with some pretty  
impressive returns—20% improvement in usability, 23% increase in page  
views, 23% increase in unique visitors, and 23% increase in time on  
site, netting a 15% increase in annual revenues or a little over $3M a  
year. They were really happy.

Cheers!

Todd Zaki Warfel
President, Design Researcher
Messagefirst | Designing Information. Beautifully.
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Contact Info
Voice:  (215) 825-7423
Email:  [EMAIL PROTECTED]
AIM:    [EMAIL PROTECTED]
Blog:   http://toddwarfel.com
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In theory, theory and practice are the same.
In practice, they are not.

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