Pankaj wrote: > Unless Dave wont have recommended it I would have > given this website a pass...
But he _did_ recommend it. That's why you were there. It's clear they expect you to be sold on the value proposition before you visit buzzword.com. They're optimizing for existing users. A bit of context would certainly help, but on the other hand this is an application. When I fire up Excel or Omnigraffle, I don't expect them to justify themselves to me. I expect the marketing process to happen elsewhere--on Microsoft's or Omni's website. In the absence of that context a seamless tryout flow becomes a lot more critical to draw people in. The application is the marketing. Things could be a little discombobulated because of the recent acquisition by Adobe. Originally you would have learned about the app on Virtual Ubiquity's website, or at Adobe Labs. Or a writeup on Techcrunch. Those venues would have linked you to the application. http://about.buzzword.com/ They could probably solve the problem simply by swapping the subdomains around. Make the www the marketing site and put the app on a subdomain. // jeff . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=26142 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
