Jeff, I'd generally treat as 'epic failure' any Web app that didn't at least provide some basic overview in support of asking me to register. In this example, even a simple "Don't know about Buzzword? Read the overview<http://about.buzzword.com>and find out why it's the best darn-tootin' Web app thingie in the world."
Might take about 3minutes to add to the page and takes care of a whole lot of baulking potential users. I was one of them, despite Dave's recommendation - which I trust. But at the time I was too busy for a fishing expedition, and had better things to do than sign up blind. There's now a much slimmer chance that I'll go back and give it a try. [Also: props on getting 'discombobulated' into a sentence. Not something I see every day :) ] Steve On Wed, 20 Feb 2008 15:47:54, Jeff Howard <[EMAIL PROTECTED]> wrote: > > Pankaj wrote: > > Unless Dave wont have recommended it I would have > > > given this website a pass... > > But he _did_ recommend it. That's why you were there. It's clear > they expect you to be sold on the value proposition before you visit > buzzword.com. They're optimizing for existing users. > > A bit of context would certainly help, but on the other hand this is > an application. When I fire up Excel or Omnigraffle, I don't expect > them to justify themselves to me. I expect the marketing process to > happen elsewhere--on Microsoft's or Omni's website. In the absence > of that context a seamless tryout flow becomes a lot more critical to > draw people in. The application is the marketing. > > Things could be a little discombobulated because of the recent > acquisition by Adobe. Originally you would have learned about the app > on Virtual Ubiquity's website, or at Adobe Labs. Or a writeup on > Techcrunch. Those venues would have linked you to the application. > > http://about.buzzword.com/ > > They could probably solve the problem simply by swapping the > subdomains around. Make the www the marketing site and put the app on > a subdomain. > > // jeff > ---------------------------------------------- Steve 'Doc' Baty B.Sc (Maths), M.EC, MBA Principal Consultant Meld Consulting M: +61 417 061 292 E: [EMAIL PROTECTED] UX Statistics: http://uxstats.blogspot.com Member, UPA - www.upassoc.org Member, IxDA - www.ixda.org Contributor - UXMatters - www.uxmatters.com ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
