You don't have to change your focus from design to development.   Find an
industry where design matters or a corporation that values design as a
differentiator.   There is no lack of these industries or corporations, and
the list is growing.

If I was building web sites for small clients who have few $$ and a no
inhouse dev staff, and they wanted everything yesterday and the value to
their business was having a web site at all, not in it leading the market
place....then of course, I would hire that extra developer versus a
designer.   This is a "well duh" situation as a designer, and you shoud move
on.
Lastly,  there are product areas where design doesn't enable "make it
better" attributes (useable/beautiful).   Design is the product, it is the
thing itself you are buying, it enables the creation.  I think the iphone is
a good example.  It is not a phone.  It is a new product category...most
similar to the PDA,  but through design I think it breaks through into
something other than that...which is mainstream.


On Thu, Feb 21, 2008 at 9:45 PM, Scott McDaniel <[EMAIL PROTECTED]> wrote:

> matters in the end.  A more usable or beautiful end result is harder
> to prove in a countdown
> of hours and money for a client project.
>
> Damnit :-|
>
> Scott
>
>
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