As Pankaj stated, we see split buttons quite often in desktop apps. The color picker is a common control that often uses this type of interaction. The way Amazon is using it, does not follow the common pattern, though. Whatever you select from the dropdown should remain the default action for future uses. Going back to the color picker, if you choose blue; then blue becomes the default color if you use the button half of the control. The control they are using is more like a tab menu as seen in WMP 11 (not sure about the other versions).
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