At the risk of really getting you guys going - I'd like to take a stab
at this.
I've been a creative recruiter for two years, working at a company
that's been around for 30 years, working primarily in tech and creative,
so I know at least a little about what is going on....

To start with - NO - most of us do not have a specialized degree;
however, a good number of us have worked in the advertising/creative
industries at some point in our careers.  I started as a fresh grad with
an English degree from a liberal arts school.  I got my job because I
have excellent communication skills, am a quick learner, and have an eye
for design.

So, NO, we don't actually do what you do.  Most of us are not hands on
designers, information architects, or interaction designers.  I had a
client once who was outraged that I couldn't read HTML code to determine
whether it would be pixel perfect - I told her that if I could, I
wouldn't be doing my job, I would be coding!  In other words, if we
could do what you guys do, barring some exceptions we would be doing it,
not recruiting.

My company is very specialized, so 98% of the orders we work on are the
same song and dance.  We know the types of candidates who do it, often
we are friendly with them, and are able to get our clients the talent
they want and our candidates the exact type of work they are looking
for.  Everyone is happy and there is much rejoicing in the streets!

That said, sometimes we do get an order that we don't understand.  I am
guilty of once writing a job ad that read something like, "first you
wash the LAMP with the SOAP".  At my company, when we don't understand
an order we do a variety of things to get clarity - online research,
drill the client, call up a candidate we have a relationship with that
can shed some light on it (one of our recruiters is married to a hybrid
AD/Flash Developer at an NYC agency, so he gets calls sometimes).  All
of those things completed, though, sometimes we still don't understand
and we have a client that is crying and wants to give us money to find
someone to help them.  This is when things get troublesome.

We often are forced to rely on skill searches to direct us to a
candidate pool - so if you have the appropriate language on your resume,
you will be worth  calling in times of great desperation.  (Also - our
own candidate database is the most poorly designed piece of crap
software that I have ever seen or tried to work with - but again, that's
something that we can't fix because we don't have the software
engineering skills to pull that off.)  We often know that you haven't
coded HTML/CSS for several years when we call.  We know that your IDEAL
position is not what we are presenting you with.  But sometimes -
probably more often than you'd believe - the stars line up and a
candidate who is a little rusty in a particular area happens to be
willing to do some work for a very desperate client for the proper
amount of compensation.  This won't happen, though, unless we make the
call.

Recruiters aspire to be matchmakers.  It is "personal" in that way.
However, sometimes in a desperate attempt to keep our clients happy, we
have to make embarrassing cold calls.  I don't like it any more than you
guys do.

I hope that helps and I'm bracing for your responses.

Jackie O'Hare  |  Manager of Interactive Recruitment
TTS Personnel, Inc
Jackie at ttspersonnel dot com
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