Drucker is right, he describes the way the economy works in a desire-fuelled corporate society (the US, especially post WWII).
----- Why developers are like politicians, when they refer to generic "user": They use the term (those, who do) out of 1) arrogance 2) insecurity 3) for control -- three closely related motives. Relevant quotes from the Chomsky's lecture (Part 2): http://www.youtube.com/watch?v=EVgEQmwb2LA "The specialized class, the responsible men do the thinking, planning, understand the common interest. The 'bewildered herd', they have a function too -- to be spectators... The compelling moral principle behind it: The mass of the public is too stupid to be able to understand things..." -- Oleh PS On truthiness of "Americanism" (from the same lecture): A quote from the representative of the specialized class (...): "Rationality is very narrowly restricted skill. Only small number of people have it... Those of us, who have rationality, we need to create necessary illusions, and emotionally potent simplifications, to keep the naive simpletons on course." "The common interests are those of "Us": the businessman, the worker, the house wife... We want to be together. We want to have things like harmony and Americanism. And then there are 'them', who are disruptive, breaking harmony and Americanism. We got to stop them, so we could live together -- the corporate executive and the guy, who cleans the floor, who all have the same interests... To mobilize community opinion in favor Americanism. Who can be against that?" On Sat, Apr 12, 2008 at 7:46 PM, W Evans <[EMAIL PROTECTED]> wrote: > ... > In a quasi/semi/pseudo capitalistic society (like the US) - the goal of > for-profit companies may be to maximize profits by creating products the > consumer wants which is perceived as being in cost equal to the marginal > benefit the consumer derives (Drucker refutes this by saying the purpose is > not to maximize profits, but to create customers). In this same system, the > politicians goal is not to maximize profits by serving the electorate - it's > to maximize power and influence. > ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
