I would suggest you to put up a static version of what they're
waiting to load with a loading bar on top. That way users get a
general sense of what's to come and if it's worth it or not. Kinda
of what we did back in the days with no broadband where we used
lowres versions of the images to be loaded.

About the willingness to wait, frustration hits at about 10 seconds.
Users will only wait longer than that if they perceive the content to
be really worth it. User testing won't really do for this since test
users usually have a higher tolerance for waiting than real users. 

If you put it up live, watch for top exit pages in your logs, if
they're leaving the content rich pages, you need to decrease the
loading times.


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Posted from the new ixda.org
http://www.ixda.org/discuss?post=28080


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