It depends on the application - I generally don't weight items as a result of frequency as it can be tough to know why one item was mentioned more than others. For example, many people might notice that a car is dirty, but thats not necessarily more important that the fact the it has a flat tire.
That said, its almost certainly a valid data point that is worth capturing. For marketing efforts, perception can be a key metric. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=29082 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
