There are several issues here: 1. How do the people going through the interview code items that are very similar (making the same point with a high-degree of inter-rater reliability). 2. What if a single user repeats something more than once during a single interview. 3. What if the same item comes up during mulltiple interviews 4. Do you present the same item more than once during the actual affinity diagram. 5. How do you weight an item that shows up more than once (across different users).
First, off, you should define explicitly how you are dealing with multiple instances of the same comment/issue/problem so all your stakeholders know your rule for this. Second, I think that you should indicate that the same comment came up across mutiple users. As another person indicated in a response to your question, the importance of the item may not correlate with frequency (many people said something that is judged as not too important), but it may be a small thing that is easy to fix that would be noticed by your users. You could code your stickies with the participant number so you can look across your affinity and say, 8 out of 10 brought this issue up, but the comments can indicate how important it is and that is another judgement. In small samples, I've color coded the stickies by either company and coded the participant by number so you could look at whether the comments lump by company because of some corporate context or across groups. I've had a few affinities where there were clumps by company, but also some things that came up with multiple users and that is very useful information and allows you to explore clumps by follow-up questions through phone interviews, additional visits, or surveys. Thanks, Chauncey On Wed, May 14, 2008 at 11:30 PM, oliver green <[EMAIL PROTECTED]> wrote: > Hi All, > > I am writing up notes for an affinity diagram session. I see that > users are repeating some points during the interviews - i.e. these are > issues that a majority of users are facing. Should I make just one > note per issue or every time the issue is raised? > > I guess what I am trying to ask is that should the weight/occurrence > of an issue also be recording during an affinity diagramming session? > > Thanks, > Oliver > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... [EMAIL PROTECTED] > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help > ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
