Arrrrgh! No, no and no! I've spent a good many years trying to
convince clients to stop this practice. Even those that insisted on
going with the Flash intro have all let up now.

The basis for a Flash intro is to have a sass between the world wild
web and immersion in the client's brand experience. This is great
for 1.visitors who have the time and 2.first time visitors. We all
know however that most users are an impatient bunch and want to get
to the content they're looking for and beyond the first visit they
will also click on "skip intro".

I agree with one of the comments above aswell: the Flash intro also
often creates disappointment as the user enters into a plain vanilla
web site experience after sitting through the fireworks show.

If you're website is in full Flash, by all means I'd suggest using
a two second intro (not more!) in choreographing the different
elements in the layout. This is intuitive to the user, placing
emphasis on the information you'd like them to see first.

A solution I was involved in with Vuitton a while back was a full
screen Flash intro which lasted a second, then immediately reduced in
size (whilst continuing to play) revealing the other content on the
homepage. What was important here, was that the navigation bars were
always displayed. So for returning visitors, they could click on the
sections without waiting for the animation to finish. Just been to
Vuitton and seen that they've now removed this...

I was also involved in the new Cartier ecommerce website platform-
starting with Japan - www.cartier.jp. They insisted on having a Flash
intro - just wondering how long that will be up for.


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Posted from the new ixda.org
http://www.ixda.org/discuss?post=29277


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