I am doing a project for a company whose site registration form is only slighter shorter than the SATs.
I am preparing a document that tries to sell the idea of a very short and easy registration that allows the user to get into the site first, and add more info about themselves and their preferences for things such as email newsletters organically, over time, when it is important to the user.
This is a hard sell, as all the company metrics are based on things such as newsletter signup at reg.time, ignoring things such as abandonment rate or false data in the reg. process.
Obviously I will be trawling the IxDA site and BoxesandArrows for this sort of argument, but I was also wondering if anyone has a similar case study that they would care to share/point me to?
jd - - Jeffrey D. Gimzek | Senior User Experience Designer http://www.glassdoor.com ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
