From: "Jeff Gimzek" <[EMAIL PROTECTED]>

: This is a hard sell, as all the company metrics are based on things  
: such as newsletter signup at reg.time, ignoring things such as  
: abandonment rate or false data in the reg. process.
: 
: Obviously I will be trawling the IxDA site and BoxesandArrows for this  
: sort of argument, but I was also wondering if anyone has a similar  
: case study that they would care to share/point me to?
: 

You may also be interested in my short article: "Registration forms - what to 
do if you can't avoid them"
http://www.usabilitynews.com/news/article2629.asp

Best,

Caroline Jarrett
[EMAIL PROTECTED]
07990 570647

Effortmark Ltd
Usability - Forms - Content

We have moved. New address:
16 Heath Road
Leighton Buzzard
LU7 3AB

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