Here's how we do it:
Role:
A group or category of "users" (s.a. Student, Faculty or Librarian) who
share a defined set of needs and perform a common set of tasks. Role is
identified at Log-In (if appropriate) and defines Permissioning to perform
tasks.
Profile:
If a person has a Log-in ID and we maintain a unique Record of them and
their Behavior (s.a. Preferences or My Favorites), then we call the data
affiliated with that unique record an (upper-case) "Profile".
Persona:
Analytical tool pretty much as defined by others in this thread.
Scenario:
Defines a task (or set of tasks)- usually affiliated with a Role and often
referenced in description of a "day in the life" of a Persona.
Goal:
The "motivator" driving a Scenario and providing context for the Tasks;
This is usually the focus of the Persona description
Task:
More granular description of scenario; Maps fairly directly to items in the
Business Requirements doc.
Use Case:
Generic "functionality" underlying tasks, behaviors & features.
Talking to the Team:
Roles & Goals are the high level stuff that helps communicate to upper
Management and Marketing side. The Business side wants to see those, plus
Tasks & Scenarios in a Business Requirements doc. Tech side wants
Requirements docs, Tasks & Use Cases - Roles, of course, help them
understand & manage Profiles & Permissioning .
John Vaughan
The Communication Studio LLC
----- Original Message -----
From: "Lee McIvor" <[EMAIL PROTECTED]>
To: <[EMAIL PROTECTED]>
Sent: Wednesday, June 04, 2008 8:07 AM
Subject: Re: [IxDA Discuss] Profile vs. Persona
In my experience profiles usually refer to marketing profiles of users -
based on information like demographics.
Personas are user archetypes based on a synthesis of goals, behaviours and
motivations. Personas may include personal details such as names,
photographs and demographics, but they do not in any way define personas.
Indeed in many cases you will find personas lack precisely this kind of
information because they're not directly relevant.
If there's a single article on the web that describes personas best, it's
this one from Cooper in my opinion:
http://www.cooper.com/insights/journal_of_design/articles/perfecting_your_personas_1.html
Regards
Lee
leemcivor.co.uk
----- Original Message ----
From: oliver green <[EMAIL PROTECTED]>
To: [EMAIL PROTECTED]
Sent: Wednesday, 4 June, 2008 5:47:14 AM
Subject: [IxDA Discuss] Profile vs. Persona
Hi All,
Is there a difference between the term profile and persona?
Thanks,
Oliver
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