If you'd stick to Cooper's User Personas
(http://www.cooper.com/insights/journal_of_design/articles/the_origin_of_personas_1.html),
they would be completely different things:

-I would say "Profile" describes overall characteristics of the
"target audience"
(http://www.cooper.com/insights/journal_of_design/articles/reconciling_market_segments_an_1.html);

-Personas are archetypal users, who are created based on data
collected from user research on real users; but more important,
Personas represent behavior patterns, not job descriptions
(http://www.cooper.com/insights/journal_of_design/articles/perfecting_your_personas_1.html)

For more information on Cooper Personas:
http://www.cooper.com/insights/journal_of_design/articles/personas/

...
{ Itamar Medeiros } Information Designer
http://designative.info/
http://www.autodesk.com/




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Posted from the new ixda.org
http://www.ixda.org/discuss?post=29805


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