Hi folks,
We're trying to improve the implementation of 3D secure (Verified by
Visa) for a client's site. (3D secure is the additional step during an
online purchase when you're brought to your credit card company's
site to enter an additional password.) Abandonment rates at this stage
of the checkout process are a serious issue, but the Fraud/Security
folk within the company have so far trumped our efforts to have 3D
secure removed from the checkout process.
Has anyone come across any good examples of a 3D secure
implementation? We're trying to find out if it's actually possible to
integrate the password-entry step into our client's site so that we
don't have to open up a new browser window. Failing that, we want to
be as clear as possible with the text on our page to explain what's
going to happen.
Any good examples out there would be much appreciated.
Thanks,
Brian Donohue
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