From: "visual hokie" <[EMAIL PROTECTED]>

: Does anyone have (or can point me to) any data, research, or articles that
: demonstrate the relationship between number of form fields and completion
: rate?
: Thanks!
:
: brian

Hi Brian

I don't know of any specific research on this problem in the forms arena. There 
is plenty of anecdotal evidence around - just ask 
anyone, frankly.

For example, in a recent thread on this list 
http://www.ixda.org/discuss.php?post=27398 "Sign-up experience" there was some 
discussion of the pleasure given by a short, simple sign-up and the annoyance 
caused by a very long one.

But I don't know of much in the way of hard facts. It would be great to hear of 
anything published - let's hope someone else on the 
list knows.

The survey methodologists have looked at the problem of lower response rathers 
when there are more questions on a questionnaire, a 
closely related area. I'm away from my library at the moment but I'm fairly 
sure that Dillman would cite the relevant literature. 
Most recent edition:
Mail and Internet Surveys: The Tailored Design Method 2007 Update with New 
Internet, Visual, and Mixed-Mode Guide (Hardcover)
by Don A. Dillman (Author)

Another thing to think about (I don't know of the context of your question) is 
that although sheer volume of questions is definitely 
an issue, the relevance of those questions and the strength of the user's 
interest in the topic are very important as well. There 
is, believe it or not, such a thing as a form or questionnaire that is too 
short - one that fails to ask the questions that the user 
considers should be asked in the context of the overall purpose.

Best,
Caroline

Caroline Jarrett
[EMAIL PROTECTED]
07990 570647

Effortmark Ltd
Usability - Forms - Content

We have moved. New address:
16 Heath Road
Leighton Buzzard
LU7 3AB 


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