Caroline, Thanks for the thoughtful response! I suspect that the context of form may play a greater role than number of fields. Applying for a loan vs. Sign in to an instant message program.
Thanks for the lead on survey research! b v On Fri, Jun 13, 2008 at 6:01 PM, Caroline Jarrett < [EMAIL PROTECTED]> wrote: > From: "visual hokie" <[EMAIL PROTECTED]> > > > : Does anyone have (or can point me to) any data, research, or articles > that > : demonstrate the relationship between number of form fields and completion > : rate? > : Thanks! > : > : brian > > Hi Brian > > I don't know of any specific research on this problem in the forms arena. > There is plenty of anecdotal evidence around - just ask > anyone, frankly. > > For example, in a recent thread on this list > http://www.ixda.org/discuss.php?post=27398 "Sign-up experience" there was > some > discussion of the pleasure given by a short, simple sign-up and the > annoyance caused by a very long one. > > But I don't know of much in the way of hard facts. It would be great to > hear of anything published - let's hope someone else on the > list knows. > > The survey methodologists have looked at the problem of lower response > rathers when there are more questions on a questionnaire, a > closely related area. I'm away from my library at the moment but I'm fairly > sure that Dillman would cite the relevant literature. > Most recent edition: > Mail and Internet Surveys: The Tailored Design Method 2007 Update with New > Internet, Visual, and Mixed-Mode Guide (Hardcover) > by Don A. Dillman (Author) > > Another thing to think about (I don't know of the context of your question) > is that although sheer volume of questions is definitely > an issue, the relevance of those questions and the strength of the user's > interest in the topic are very important as well. There > is, believe it or not, such a thing as a form or questionnaire that is too > short - one that fails to ask the questions that the user > considers should be asked in the context of the overall purpose. > > Best, > Caroline > > Caroline Jarrett > [EMAIL PROTECTED] > 07990 570647 > > Effortmark Ltd > Usability - Forms - Content > > We have moved. New address: > 16 Heath Road > Leighton Buzzard > LU7 3AB > > > ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
