>From what you say, it seems that you have two goals: first, to convince people that this is something worth paying attention to and second, to give them a picture of how to do it.
To me, this suggests that you should consider basing the article around a set of examples that demonstrate how the criteria would be applied. In my opinion, the first step is to understand what the goals of the site are from a business perspective. Someone -- an individual or an organization -- invested time/money in creating the site. What do they want this site to do? Is it achieving the goals that they anticipated? Who is their target audience? Are they using web analytics to obtain any metrics? In my experience, people respond best to the idea that an evaluation can find ways to improve the site. If they see that value, they are more likely to be interested in finding out how they can apply it to their situations. I think that the idea of a heuristic review is a good one but I suspect that Nielsen's criteria are too abstract for your audience, given their inexperience with the field. I think you would be better with more concrete criteria like: 1. Are the pages nicely laid out? Is all the information on the page stated clearly? Is it readable. Is all spelling, punctuation and grammar correct? Is language used consistently from page to page? 2. Does the homepage clearly explain what is available on the site? 3. Is the navigation clear to the user. Do they know how to get back to the home page from anywhere? Even these might be too abstract but if you accompanied them with before and after examples I think you would be able to make your points. Hope this is help Charlie ============================ Charles B. Kreitzberg, Ph.D. CEO, Cognetics Corporation ============================ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
