We have several copywriters and technical writers in our marketing and
communications dept. TAlthough the interaction design team takes an
initial stab at labeling and messaging, we always have a review by
these folks as well as a proofreader. The technical writers assist
with everything from help to error messaging and asssuring consistent
use of labels across all products and web applications. Our
copywriters are engaged more for marketing messaging but also assist
with concise yet evocative labels. Both groups are very aware of our
customers' language and mental models and are quick to eradicate any
internal language that is not acknowledged by our users.


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Posted from the new ixda.org
http://www.ixda.org/discuss?post=30365


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