> producing *reliable, repeatable* results, which is what most > businesses need and want
How do we know this? Take a popular field of contention: an endless coterie of businesses tried to follow their "tried and true, reliable and repeatable" processes to compete against the iPod, iTunes, iTunes Store, etc. The *results* have been not just minor disappointments, but colossal losses in the billions, forcing the vast majority of them exiting the business altogether. Look at an anti-UCD company like Apple. When the chips were down, they bought SoundJam for iTunes; they went to Tony Fadell for the iPod; when everyone and his brother was telling Apple opening retail stores were an insane idea, they built and re-built a completely functional prototype; when everyone else was shipping customer support to India, Apple brought direct support and training right into the stores; when every pundit claimed devices without floppy drives, FM radios or physical keyboards were doomed they brought us the iMac, the iPod and the iPhone, etc. Non-trivial problems require contextual, problem-specific thinking. "Repeatability" opens the door to copy-ability and with the ever-escalating speed of competition, if a company doesn't have sufficient differentiation, it's dead meat. -- Kontra http://counternotions.com ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
