Hi Diego: Some of the answers depend on what paths/content the business would like to drive through on their home page to either make or save the business money. Our experience suggests that when users arrive at a Banking Home Page they tend to ignore most links and click directly on the login to access their "relationship with the bank" (either personal or business)
Also see: * Home Page Design -- http://www.uxmatters.com/MT/archives/000212.php * Is Home Page Design Relevant Anymore? - http://www.uie.com/brainsparks/2005/09/29/is-home-page-design-relevant-anymore/ * Usability Tools Podcast: Home Page Design - http://www.uie.com/brainsparks/2007/08/06/usability-tools-podcast-home-page-design/ * Chinese Banks Homepage Usability - http://www.apogeehk.com/research_chinese_banks.html Unfortunately, usually the fight for real estate on the Home Page is less to do with actually helping the business or user and more to do with the business units all wanting attention through marketing campaigns that are not aligned with other channels. Finally, I recently gave a presentation at STC on Home Page Usability -- http://www.stc.org/55thConf/sessions/search03.asp?ID=125 and be pleased to discuss further. rgds, Dan -- Daniel Szuc Principal Usability Consultant Apogee Usability Asia Ltd www.apogeehk.com Usability in Asia The Usability Kit - www.theusabilitykit.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=30807 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
