Well I agree to a certain extent if it wasn't exactly that this is
the problem of UCD. It does not really go outside it's own premises
to integrate as a part of a process, but "claim" to be the
verification point of the process.

I was taught a very simple thing when I studied design. Design is a
decision. In other words you need to make good decisions in order to
create good design. What constitutes a good decisions is a different
story all together and UCD does not really look at that. Instead it
caters although maybe unintentionally to a wisdom of the crowds
aesthetic WITHOUT including the knowledge already accumulated by many
years of knowledge from the designers.

The crowds is not wrong because they are the users of your product,
design, platform, interface whatever you wanna call it so you end up
with UCD being percieved as the most objective way to validate your
product.

UCD would make sense to a certain extent if it was applied correctly
I agree, but it never is and never will be because of the nature of
how projects that utilizes on it are done today.

Also many of the people who uses UCD have an academic background and
have never actually done any nity gritty design themselves which add
further to the problem of the whole area. Academic people will most
often have a much more strategically important position than the
designers and will therefore be the people translating and verifying
the actual design through these processes up against the clients.

UCD basically most often makes no sense other than from an economic
and political point of view (the agency doing it can make money since
they are selling it as yet another component and the client will have
secured themselves from any punishment from upper management by being
able to claim that it was based around UCD)

UCD should IMHO if anything be something you use AFTER the launch to
alter your product based on the input.

This is where the input is valuable and the feedback can be used to
make decisions.

But at the current state it ads no value but basically  simply just
is a proof that many companies don't really dare making decisions
and dare I say fail.




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Posted from the new ixda.org
http://www.ixda.org/discuss?post=31098


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