I can't personally speak to any research that shows usage rates of specific links, but I do believe social links can be very effective.
As more users adopt aspects of the social net into their lives, "email this item of interest to a friend" becomes less valuable then "broadcast this item of interest to my network." Adding sharing links to pages/content can be an effective way of spreading content, building contextual relevance, and increasing natural search rankings. Segmentation and other user research should give you an idea which networks your users may have adopted, giving you a rationale by which to prioritize. There are also services like AddThis (www.addthis.com) that aggregate the many popular sharing tools into one button that avoids a lot of clutter. As an added benefit, they include analytics so that you can get some real usage data back. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=31250 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
