This is a neat idea which has been better implemented (schematic.com), but I don't believe it will revolutionize the online shopping industry any time soon. Though searches on Amazon or half.com can always give you a few lemons, the traditional text-based interface lends itself to a quick scan. I was intimidated as soon as I entered the site! Did I need to go through *every* shelf just to find what I want? What were all of the categories they presented? Novel idea, but made me think way too long on how to find what I was interested in.
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