"  It's going to be hard for any new players in the search engine market to
overcome the fact that Google is a verb."

Even if Google is, in fact, the McDonald's of search -- until a significant
number of people realize that corn fed beef will make them fat and die, they
won't switch. Billions and Billions served up baby.

So anyone on this list work on the IxD, IA, or UI for this new entry into
the search field? God, if mean, Google, needs some competition.

For once in perhaps the last year - I am actually withholding judgement.

On Mon, Jul 28, 2008 at 2:56 PM, Jackie O'Hare <[EMAIL PROTECTED]>wrote:

> I love that the natural first test of a search engine is "can you show
> me me?"
>
> On a separate note, someone mentioned earlier that search engines are a
> lot about branding, which I am certainly inclined to agree with.  It's
> going to be hard for any new players in the search engine market to
> overcome the fact that Google is a verb.
>
>
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