<rant>
This discussion actually brings up a point that I'm constantly arguing
about with designers at interactive advertising agencies... the need
to understand your medium.

Working in marketing/advertising agencies I've encounter far too many
designers working on websites that haven't the slightest clue about
the web.. how it's made, how it's used.  They want to use graphics for
text because it looks better.. flash for everything... decoration
rather than design.

This to me signals a deep fundamental ignorance of the medium.. and
it's a pervasive problem in the interactive agency world.

If you're designing for the web, the final medium is html/css/js etc..
and to design for that you should understand how it works, its
strengths, limitations, quirks...

We, as a group, spend so much time thinking about what our craft is as
designers, the larger design landscape, history, technology... but a
large part of the industry doesn't seem to care.
</rant>

ah, that feels better :)


On Wed, Aug 27, 2008 at 4:32 PM, Jeff Howard <[EMAIL PROTECTED]> wrote:
> I don't have the answer, but Malcolm McCullough's book _Abstracting
> Craft: The Practiced Digital Hand_ immediately comes to mind as a
> source that could shed some light on the subject. He doesn't use the
> phrase "resistance of the material" but he talks quite a bit about
> the constraints of the medium and other aspects of craft.
>
> http://www.amazon.com/Abstracting-Craft-Practiced-Digital-Hand/dp/026263189X
>
> // jeff


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Matt Nish-Lapidus
work: [EMAIL PROTECTED] / www.bibliocommons.com
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twitter: emenel
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