I'd like to hear more about why the URL needs to change. It seems to me that this could possibly represent a larger, structural problem (on the business process/corporate side) that is manifesting itself as a need to change a URL. If there are internal branding/hierarchy issues that are causing you to feel as if the URL needs to change, those may need to addressed before the execution on the web happens.
I think there are probably plenty of ways to get around the URL changing, unless you see a clear business need to do so. How come you're interested in it changing? Justin Davis On Thu, Aug 28, 2008 at 5:05 AM, McLaughlin Designs < [EMAIL PROTECTED]> wrote: > Hello, > Can someone point me to research finding around whether users pay attention > to a URL changes? > > Quick background info: > I am doing work for a company and there is resistance to having the URL > change to much. For example you are on the www.blue.com site and you click > on a link that changes the URL to www.red.blue.com. > > Keep in mind I am talking about the URL only. What is on the two pages ( > www.blue.com and www.red.blue.com) would be enough alike that it should > not be considered in the question/reseach. > > My stance is that a typical user does not pay attention to the URL after > they have landing on the site they were looking for (if even then). > > Unfortunately a very high level stake holder is convinced that if we have > the URL change from the parent site's URL it will negatively impact the user > to the point that they abandon what they are doing. > > The only way I can convince this person otherwise is with research and > data. > > Thanks, > Brian > > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... [EMAIL PROTECTED] > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help > ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
