Although the average user barely pays attention to the url, I would -
depending on the website, content, and visitors in question - be a bit
cautious with changing the url. As a countermeasure to phishing
attacks, messages have been spread like "Do not trust content from a
website if the url is different", "Only proceed if the url starts with
...".

If the url changes from www.blue.com to www.blue.com/red it is clear
that the user is still on the right domain, but I'm not sure whether
people would recognize www.red.blue.com as a subdomain of blue.com.

Of course it depends on the character of the website if this is an
issue. For a bank or other financial services I would try not to mess
with the url, for other domains it might be unimportant.

Regards,

Marielle
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