> I'm saying that organizations like Google if they are to create an
> application platform instead of a web browser (even a platform that
> has cloud-based applications) they should innovate an addressing
> model that moves beyond "domains", "IP addresses" and "directory
> paths" that we have today.
>

I'm not entirely sure what that means, however the ability of browsers to
bookmark is, by now, not only a very much accepted and expected facility but
something that's lacking in desktop apps. There's no inherent reason to
eliminate bookmarking at all.

Google goes a step further and, in the Chrome's Omni Box, precisely blurs
the distinctions among URLs, URIs, domains, search-words, navigation
history, spelling correction, etc. It's an extremely clever hook they
provide that unifies their search, advertising and services offerings like
no other company can or does. Couple that with user's personalized tracking
history and you're looking at either pure evil or the pinnacle of behavioral
targeting, depending on your sensitivity to complete loss of
privacy/anonimity.

When you type in "pizza" into the Chrome Omni Box, Google doesn't have to
take you to "http://pizza.com";. On a mobile device, it can easily and
automatically start suggesting nearby pizza parlors wrt your GPS location or
recipes if you've started typing off a food website or how-to-make-pizza
videos if you are at YouTube and so on. Omni Box is already a killer
"feature" that goes "beyond 'domains', 'IP addresses' and 'directory paths'
that we have today."

And I'm not aware of any desktop or AIR apps that can do that, without using
Google or something similar.

-- 
Kontra
http://counternotions.com
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