depends...
If you have specific questions... then asking them may work out. The
only problem is that for the most part you will be limiting the data
you get.
I always find this sort of environment best when I can be a 'good
listener'. I prefer to ask open ended questions. If you can get
customers/user to tell their story you can gather a lot of really
good information and glean serious insight.
Mark
On Sep 19, 2008, at 11:25 AM, Rob Enslin wrote:
Hi Group,
I've been inspired by all the activity on the list to do some field
research. I'm looking to attend a business-to-business exhibition
to conduct
face-to-face meets to discuss (ask questions) their experiences
with the
said exhibition website.
The aim.
To get as much usefull information (good or bad) from actual users
of the
website to use for re-developement and design and provide a
*useful* report
that stakehlders can use.
(Plus, I hope this is a good learning experience for me)
How I plan to do it.
I plan to approach random visitors (who've ideally used the website
recently) and with their consent ask five (or so) 'basic' questions
about
their experiences. (Visual apeal, navigation, finding information,
registration process, post-registration contact etc...)
My questions to you.
1. Do you think this sort of field research is beneficial? (or am I
wasting
my time?)
2. What sort of questions will be of most benefit? (to yield
maximum benefit
3. Is there anything that I should watch out for - avoid?
Thanks,
Rob
--
/ Rob Enslin
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