That is impressively bad. On a serious note, chunking long menus has a highly demonstrable ROI. We obtained a 25% decrease in bounce rate and overall 10% boost in revenue by chunking and adding headine to a left nav on an e-commerce site.
Case study presented @ minute 16 at http://www.stompernet.net/goingnatural2/video4.asp?vid=4 . Here's a direct peek at a eye tracking data from a user struggling with a long, undifferentiated menu, on an otherwise ok site: http://www.flickr.com/photos/[EMAIL PROTECTED]/2177600531/ -A On Wed, Oct 1, 2008 at 5:28 AM, <[EMAIL PROTECTED]> wrote: > I love this [http://www.mondex.org/] left-nav. One to chalk-up for screen > grabbing opportunities to demonstrate worst-case-scenarios. > > Anyone care to share any other website howlers? (in a vain attempt to add > some levity to this list for the first time in weeks). > > J. ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
