Front-loading too much information in menus is a bad idea according to
our experience as well.

Here's a recent example that compares menus of UK high street
retailers. Numbers show clearly how longer menus deteriorate overall
performance of the design: 

http://www.e-consultancy.com/news-blog/366448/high-street-retailers-menus-make-a-big-difference.html

quote: "...forcing people to interact with too much information
upfront significantly decreases important performance indicators such
as success rate, time to completion and user satisfaction...."



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Posted from the new ixda.org
http://www.ixda.org/discuss?post=33724


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