This is a great conversation. I hope that we can continue this thread in a productive and respectful way.
I work in a team that is struggling everyday to get to what Scott is talking about. Bridging Design, Business and Technology to find the sweet spot with multidisciplinary teams. We have earned credibility through what we have made and no other way, the use of the term design in some ways was an obstacle early on, now most of the people we work with are converts. Our team tries to use design to make strategy tangible... Conceptually "make to think". Before we do that we listen and use the toolkit of design. We do this iteratively, making prototypes, getting feedback, rinse and repeat... But we are also trying to derive insights that design can affect (that are actionable and lend them selves to design methods and practice) that we can actually build and derive revenue from. So we have to partner in that conversation. Design does not fit in a vacuum in this way. Many lessons from ID here in that engineering is a key component of the success as is the business plan. This is not a new concept...the architect in me remembers Vitruvius' commodity, firmness and delight. There is a great career path for the designer to be in the middle of this conversation and even own it. But it's done by understanding and working in a multidisciplinary way. Design Thinking is about bridging the cultures of design, business and tech. Design Thinking is also about making sure that design is center to the effort and is empowered in the organization. Last weekends New York Times has a nice article on it: http://tinyurl.com/4o5tw7 --greg . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=33964 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
