1. Deconstructing perceptions and reconstructing in relevant contexts to reframe the new vision (Codec). 2. Balancing relative impact between seemingly unrelated requirements, living in the grey land on the continuums that result, and recognizing the relevance of different points on the scale between. For instance: symbology choices and business sector, or shape choices and cultural proclivities, or motion choices and mental model of the customer. 3. Scanning sources for seemingly unrelated resources, seeking that spark of creative resonance from tangential influences. The creative leap comes from new relationships between such resonant and often surprising sources. 4. Studying many subjects other than design. 5. Transposing lessons learned in other domains to construct richer relationships in design elements. 6. Continually scanning, evaluating, and applying checks and balances between abstract and objective. 7. Maintaining a strong awareness of abstract and objective elements, assess where to use which, and grill choices frequently to determine their actual value.
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