Responding to Mark's comment, there is a feeling that as designers, we're helping to support a voracious appetite, deploy toxic advertising and other not-so-healthy interests. Part of the idea of human-centered design principles is to produce something that serves humans in a positive way. However, as designers we're often motivated by working on interesting projects, building our portfolios and resumes and/or just getting a paycheck, often with little or no interest in the effects of our actions. It's quite clear that the 21st century designer will need to be not only more environmentally conscious but also conscious of the effect their designs have on other human beings (both physically and mentally). This will require nothing short of an enlightened society. But let's face it, the 20th century was a disaster on so many fronts and we can't afford to continue like this. At the end of the day, design is a tool that can be used to either help alleviate human difficulty or serve a greed-driven, shallower purpose.
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