Personas are not meant to represent one person or user. They are meant
to represent classes or segments of users. This is a valid use of
them. Creating stereotypes and aggregates is useful in many endeavors.
You by default will always design for someone- question is whether
that person is the developer, founder, CEo or his daughter that is
positive some feature will be kewl. Those methods have worked- it's
like like design by developer doesn't create smash hits like basecamp
by 37s - the problem is that no one besides them finds their INS
models particularly usable or intuitive and barely learnable- their
breakout success maybe more attributable to their business model or
the eloquence and celebrity stature of the founders but not by any
metric a Ux professional would call repeatable and predictable.
will evans
emotive architect &
hedonic designer
[EMAIL PROTECTED]
617.281.1281
twitter: semanticwill
aim: semanticwill
gtalk: wkevans4
skype: semanticwill
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On Nov 16, 2008, at 10:11 AM, Mike Stiso <[EMAIL PROTECTED]> wrote:
Personas are a classic example of a method that is "valid" in
Martin's terms.
That's an interesting article, but I must admit it has me confused
as to whether personas would be an attempt at validity or
reliability. I see personas as an attempt to represent a product's
users, the goal being to reliably categorize users into types so that
the product can be designed to fit those types. I see that as putting
the method on the reliability side, although I'm uncertain as to
whether it actually is reliable.
Or looked at from another angle, can personas be considered valid if
they don't represent actual users?
Thank you for the link.
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://www.ixda.org/discuss?post=35624
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