I totally agree with Josh's recent point. Mea culpa; it was lazy
writing for me to say that persona creation is "relatively
scientific". What I meant to say was that the persona creation
process at its methodological origins involves a rigorous,
repeatable, analytical approach to research data. That doesn't make
it a true science; but not being a true science doesn't make it
invalid to design practice, which is a true union of art   science,
creativity   analysis. 

Cheers,
Liz


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Posted from the new ixda.org
http://www.ixda.org/discuss?post=35624


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